Jung-Wen Wang / Chairman of Yuan Liou Publishing Co., Ltd
2006. 10.19
This is my second visit to Korea. Last May I first came here with a group of Taiwan scholars and professionals of culture industry and technology management. We visited the Ministry of Information and Communication(MIC), and had a wonderful experience at the Ubiquitous Dream Hall, and also went to KINTEX, seeing the Smart Home Network Show of the year. We had the privilege and pleasure to learn about the “Hallyu-Wood Project”, which gets a budget up to 2 billion US dollars. At the same time, I was most favorably impressed with Seoul while going window shopping on 仁寺洞, and strolling along the 青溪川 after enjoying our dinner of Korean cuisine. Nevertheless, I must admit that I was thrilled and amazed to discover the ambition and planning of the uniqueness in the architecture to combine production, ecology and life so wonderfully together when visiting Heyri ArtValley and Paju Bookcity. After returning home, I found and looked into more materials introducing the ArtValley and Bookcity, because I really want to know more about the heroes who had achieved such great accomplishment.
Luckily, here I come again to Paju. This time I have two roles. One is the panelist at the Paju Bookcity Forum 2006, meeting with dozens of Asian professionals to discuss the “Paradigm shift of book publishing.” The other is the Chairman of Magazine Business Association of Taipei, and I take a group of 30 people to exchange thoughts on the themes of the Forum and also to learn more about the good and bad experiences throughout the time building Paju Bookcity.
Korean government made the slogan “One Source, Multi Use” as the core principle to integrate all ideas and creations in developing Korean culture industries. From there, Korea decided to intentionally focus on content creation, and further chose movies, TV dramas, and on-line games as the pioneers. By ways of (1) first-time audio-video content creation (2) integration of sources from related industries (3) multi-format presentable (4) multi-media plus multi-channel (5) providing services to different audiences (6) and the above 5 factors can be duplicated in other countries, the policy has brought benefits to other industries, such as publishing, music, design and fashion, tele-communication, tourism and Korean cuisine.
Today I just take the slogan “One Source, Multi Use” to talk on my experience in Digital and Online publishing. But sometimes I might use “One Creation, Multi Use” during my speech to emphasize the importance of creation in publishing industry.
This session is to cover “Strategies for Publishing New Format of Books of the D&N Age”, and our theme here is to discuss “Publishers’ View on the Production Environment”. My presentation today will aim at four points, and they’ll be shown by the Power Point to you.